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Expert fractional CMO services for DTC & Amazon brands in fragrance, cosmetics, skincare, and fashion.


Brand and Content Strategy 

  • Brand building and strategy including marketing calendar, product launches and promotions

  • Content strategy, direction, and creation

Ecommerce and Product Strategy

  • Website, content, and inventory management, UX optimization, SEO, analytics

  • Product positioning & catalogue strategy

Paid Advertising Strategy

  • FB, IG, TikTok, Google, Pinterest, YouTube, affiliate, programmatic TV, direct mail for DTC

  • Sponsored Products, Sponsored Brands, Sponsored Display for Amazon

Influencer Marketing and PR Strategy

  • Paid, gifting, and VIP influencer partnerships

Retention Strategy

  • Email, SMS, Loyalty and Referral programs

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Fractional CMO

As your Fractional CMO, I approach your brand as if it were my own, seamlessly integrating with your existing team or aiding in building your own team. You'll have direct access to me for brand strategy, planning, and execution. I limit my focus to a maximum of three brands at any given [thyme].

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One-Time Advisory and Audit

Need guidance or uncertain about the initial steps? Whether it's brand strategy and development, gaining traction, expanding into new channels, or any other aspect, we'll collaboratively explore your options and determine the best course of action.


💄 Beauty (skincare, cosmetics, fragrance)
👗 Fashion and Accessories 


🛍️ DTC
💵 Amazon or looking to expand into this channel
🎁 Retail or looking to expand into this  channel

My expertise shines when partnering with:

📚 Those in need of marketing know-how
🚀 Businesses aiming to scale
🕑 Founders with limited [thyme]
💰 Organizations with under $20 million in annual revenue

Tanya Kulesh, Founder and CEO of Thyme220

I understand the obstacles Gen Z and Millennial founders encounter. Agencies are often costly with lengthy, inflexible contracts, while freelancers can be unreliable. With ever-increasing daily distractions and a fiercely competitive market, navigating these challenges is tough. That's precisely why I offer Fractional CMO services. My goal is to offer an affordable, effective alternative for small to mid-size brands looking to scale, whether through direct-to-consumer channels, Amazon, or both, without the hefty costs of a full-time marketing executive or agency.


The name Thyme220 represents my company's core values, drawing inspiration from the ancient symbolism of "Thyme" in Greek and Roman cultures, symbolizing strength, power, courage, and sacrifice. These qualities mirror my business ethos of resilience and excellence. The number "220" in the name further emphasizes this ethos, symbolizing a commitment to being unparalleled in the marketing field - essentially, second to none or simply the best.


tanya kulesh thyme220 founder and ceo

What is a Fractional CMO?

A Fractional CMO, also known as a Part-Time Chief Marketing Officer, serves as the key executive overseeing marketing strategies and managing the marketing team. These professionals are ideal for businesses seeking high-level marketing leadership without the necessity of a full-time position.

Fractional CMO Responsibilities

  • Craft and oversee short-term and long-term marketing strategies.

  • Determine and implement effective tactics such as SEO, content marketing, paid advertising, and podcasts.

  • Address and swiftly resolve marketing challenges.

  • Guide and motivate the marketing department.

  • Recruit talent and expand the team for sustained success.

  • Collaborate with external agencies to leverage their expertise.

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